MediaTek`s TWS chip is adopted by Apple, and TWS chip shipments will reach 170-180 million units in 2022

According to Taiwan media reports, Tianfeng International analyst Guo Mingchi pointed out that Apple recently launched the new TWS Beats Studio Buds, which are equipped with MediaTek`s 22nm TWS chip instead of the 16nm H1 chip developed by itself, which shows that MediaTek has become a key supplier for Apple`s TWS strategic transformation. MediaTek takes all Apple and non-Apple brands. Today and next year, TWS chip shipments will reach 140-150 million and 170-180 million.

Guo Mingchi believes that Apple's adoption of MediaTek`s TWS chip and targeting Android device users can improve the downward pressure on Apple`s TWS market share. The cooperation between the two parties will not only help MediaTek to promote TWS chip solutions to other brand customers, but it is also expected to have further progress. Cooperation. The benefits of using MediaTek chips for Beats Studio Buds include shortened development timelines, flexible competitive strategies, reduced costs, and differentiation from AirPods.

Apple`s TWS dual-brand strategy is clearer than in the past. Among them, AirPods are priced higher, and the target customers are Apple device users. The goal is to provide innovation and ecological experience to increase added value. Beats sells at a lower price. The strategic target customers are The purpose of Apple and non-Apple device users is to increase shipments and market share.